In 2018, there are several lead generation techniques you can use for your company. Some of these tactics include telemarketing, pay-per-click (PPC) advertising, email list rentals, direct mail campaigns, print advertising, and tradeshow networking. Although there are several methods to choose from, only a fraction of them will offer great value to your company. Here are seven tips you can use to generate several leads for your B2B business. Master mobile marketing According to Deloitte, the number of mobile users will increase over the next five years. Therefore, you should prepare mobile-specific strategies that will help you generate new leads. Ensure your website is optimised for mobile conversions. Utilise lead nurturing Build a strong relationship with your current leads instead of spending all your time looking for new leads. If a lead is familiar with your content offers, social media posts, and promotional emails, he/she is more likely to buy your products. Optimise your website images Landing pages are essential in lead generation. It’s important, therefore, to ensure everything on your site is done to perfection. Use the correct image sizes to enhance your site’s loading speed. Specify your target audience It’s advisable to focus your marketing efforts on a small group of people for a higher client acquisition. You need a buyer persona that depicts your ideal customer. Keep in mind that B2B customers buy from people, not from businesses. Therefore, you should create meaningful conversations with your target personas. Increase your conversion opportunities Employ strategies that have been proven to deliver results. Some of these tactics include: • Providing content for different stages of sales funnels • Creating more informative content • Targeting specific buyer personas Collaborate with sales A while back, marketing and sales were separate divisions in most businesses. These days you need to use a different approach to increase your leads. Ask your sales team about the challenges they encounter when dealing with existing and prospective customers. Then, work with the sales department to come up with workable solutions. Focus on generating content that converts easily. Take advantage of cheaper channels Each marketing channel has its pros and cons. Tradeshows, for example, will give you the opportunity to meet with prospective clients, but on the downside, you’ll have to cater for travelling and lodging expenses. Email marketing, on the other hand, will offer you high returns on your investment since it doesn’t require huge budgets. Harnessing cheaper marketing options will not only save you some money, but it will also help you generate more B2B leads.

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