Essex Police tasked TMH Media with creating a targeted media campaign aimed at recruiting specific ethnic groups.
Their BAME recruitment statistics were well below the national average at just 2%. They needed us to plan a media campaign that would deliver hard results.
TMH Media worked closely with Essex Police and planned a media campaign to best connect with the specified ethnic groups that Essex Police wanted to reach.
With our extensive knowledge of ethnic media we put together a targeted TV campaign that would give Essex Police maximum reach and impact. The campaign ran for 4 weeks, targeting the Sikh community and UK African females.
The powerful creative for this campaign was highly effective, it was clear, direct and gave a clear message on who Essex Police were targeting.
The success of the campaign was monitored on number of BAME individuals that applied for a position. Essex Police analysed their data and found an increase from 2% to above 11%. This campaign was planned on a restricted budget and deemed a great success.
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