Faith Dating is the UK’s leading online Christian dating website. Its aim is to help Christian people find relationships, friendships and companionship. This is all done in a safe environment and is monitored very closely.
Through their research, Faith Dating found that Christian’s can sometimes find it hard to meet like-minded people and wanted to launch a dating site that focused on finding people that shared their beliefs and faith. Faith Dating wanted to support their users in their journey to meet their special someone. TMH Media have worked with Faith Dating since their launch in 2015.
Faith Dating needed to increase online subscriptions and also increase their brand awareness within the Christian community.
TMH put together a multi-layer campaign using targeted Press, TV, Radio, Flyers, Events and On-line channels. The creative was fun and vibrant and earnt attention in its individual media space.
The campaign was launched over the most popular period in online dating, December – February.
We focused on Faith Dating’s target audience which is Christians, all adults. We focused on media that would give the client the largest audience at the best rates.
We researched the most popular Christian events, with a locational focus in London and planned the media to coincide with the events so we could create an intense buzz about the brand.
The campaign was closely monitored with tracking in place for all media used. We noticed that 85% of our traffic was coming from Faith Dating’s TV and Online activity. After this finding we then focused our efforts in these two main areas for the remainder of the campaign.
The campaign was a huge success. The client had set a target of a 50% upweight in subscribers. The results showed that the targeted campaign, which we had created, planned and bought had in fact increased subscribers by 70%. The client had gained much momentum and subscribers continued to grow after the campaign had finished.
TV and Digital converted the highest subscribers and in month 2 we were able to upweight these mediums to maximise the campaign.

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