Hillsong Conference is all about championing the cause of THE Church of Jesus Christ — across every nation, denomination, age and background. Promoting the event was a key aspect of success to ensure that maximum capacity and awareness was achieved.
To achieve awareness and encourage event ticket sales, TMH devised a strategic Facebook marketing campaign. Utilising on brand campaign creative, inspiring video adverts and carousel promotions, TMH specifically targeted the audience demographic.
Hillsongs London Conference received an increase in ticket sales as a result of the campaign. Low cost per click was achieved, on short timescales and a reach of over 150,000 people was achieved. Over 500,000 impressions were achieved as a result of the campaign through clever variations of advertising creative.