St Joseph’s Hospice cares for and supports people affected by serious illness. They try to improve the quality of life for people with life-limiting conditions and help them live life to the full, to the very end. Supporting families and carers is also an important part of what they do. St Joseph’s Hospice was looking to grow awareness around two campaigns to help grow donations and recurring donations to the hospice.
To achieve growth and aid participation in the scheme, TMH created, developed and launched a Facebook campaign. Using creative strategies to engage its audience, TMH devised a multi-format campaign across Facebook. Video, single image advertisements and carousels were used to engage viewers and encourage clickthrough.
The campaign supported awareness of the regular Joe giving campaign. Growing and encouraging participation in the scheme. After careful deliberation, the best and most suitable format was used as the base of the advertising campaign – supporting regular donations for St Josephs Hospice.
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