Top 5 Google AdWords Myths Debunked

AdWords is a service that offers companies the opportunity to advertise with one of the best known and most-used websites on the internet – Google. As is the case with anything online that is used by so many people and commonly discussed, the spread of misinformation is almost impossible to stop. In this article we will list, in no particular order, the five greatest myths about Google Adwords.

1. “Your company’s ads will never reach a desired target market.”

Google’s approach to this is relatively sophisticated and its success rate is illustrated in their balance sheets. Different people witness different ads based on a combination of where they are located and keywords they have typed into Google. Google collaborate with all of their advertisers to choose their ad-wording specifically in order to maximise target audience.

2. “You will end up paying for ads, even if they fail to direct potential customers towards your website.”

The great thing about AdWords is that Google only makes money when potential customers are directed towards advertisers’ websites. In a way, it’s like working on commission. Google have a major incentive for their advertisers to receive new customers. If there is no traffic directed towards your site, you won’t owe Google much.

3. “There is no point in using the Google AdWords service because it’s not very profitable.”

This is a definite misnomer. In 2017 alone, AdWords was the biggest earner in Google’s advertising revenues, which totalled $95.4 billion. In fact, AdWords is now Google’s main source of revenue across all of its services. Remember, it’s only a success for Google because it’s also a success for their advertisers.

4. “We are a local business and we want to build locally. What if our ads appear halfway across the world?”

Don’t worry about this happening. Even if a web browser in China appeared like a good potential customer for your brand due to their online searches, they would not see your ad. Google AdWords is defined into three areas of distribution: local, national and international. If you have a local or national plan, your ad certainly won’t appear 2,000 miles away.

5. “Because it’s the internet, anything goes in your ads. You can write what you want.”

This is simply not the case. Keywords relating to hacking are not allowed, while keywords relating to essay-writing services for university students are also strictly monitored.

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